10 interesting marketing strategies that will help you win over customers in 2025
10 interesting marketing strategies that will help you win over customers in 2025
Blog Article
Marketing Strategy is a tactic or plan to help your products and services be interesting in the eyes of your target customers and meet their needs. The store must plan, decide and allocate a budget for marketing, such as how much money each campaign or project will cost to achieve your marketing and business goals.
1. Start with your online store page
Did you know that marketing can easily start on your online store page? Because that is where your store showcases its best products and other products. When customers visit your website and it looks trustworthy and easy to use, they are more likely to choose to view your products, which means that you will have more opportunities to sell.
So how can you make your online store look more interesting? Try these simple techniques:-
Clearly categorize your products
Have promotional banners
Show popular products
Have best-selling product categories
Have filters such as price, color, size, etc.
2. Promote via social media
A marketing strategy that every store and every brand must do these days is Social Media Marketing. Because in addition to being a place to showcase the store's excellent products, the store can also easily interact with customers, creating good relationships and building customer loyalty.
And these are the social media platforms that every store should market to reach customers in this new era.
Facebook
IG
TikTok
Twitter
3. Shoot Google Ads and do SEO for the website. Advertising is an effective marketing strategy that helps create brand awareness, attract new customers, and increase the opportunity to generate sales very well. Don't forget that awareness is very important in doing business in the long term. Therefore, if you have a larger budget, you should shoot Google Ads and do SEO for the website gclub ทางเข้า ล่าสุด to make your business known to new customer groups and increase traffic to your store's page and website. Using keywords related to your business and creating quality content will help enhance the efficiency of both shooting Google Ads and SEO in the long term.
4. Do marketing via email
Many brands are giving importance to email marketing. If you already have customer email information, you can send updates, new products, and new promotions via email. This method is considered very easy and convenient. Especially if you have email marketing tools, it is even easier to measure results. This will help the store have information for future marketing campaigns.
5. Create promotions that appeal to each customer group. If you can’t market your products and services to your customers, it’s meaningless and you might just be wasting your money. Therefore, you should have information about your customers’ purchasing behavior, then segment them to see which customer groups should have which promotions. For example, if they are customers who like to shop for dresses, you could have a 15% discount on the second item, or if they are customers who regularly buy cosmetics, you could have a promotion for similar products. However, don’t forget that the goal of your promotions is sales, so you should communicate directly and clearly.
6. Have a Loyalty Program
Loyalty Program is a loyalty program that every store should have to turn new customers into regulars. This is because the cost of acquiring new customers is 5 times higher than retaining regular customers, and regular customers spend more than new customers, making them the store's main source of income.
7. Find influencers
Influencers are a group of people who are famous and have a lot of followers on social media. They are also a group that has a lot of influence on the current customer group. Especially for businesses that have to rely on trends, you have to find influencers to promote your products on Facebook, Instagram, and Twitter.
The advantage of working with influencers is that it creates brand awareness, making your shop more well-known and increasing the chances of selling your products. As for the technique for choosing influencers, you have to choose the right ones for your products and services and they have to be well-known among your shop's target customer group.
8. Collaborate with other stores or brands
Of course, each store already has its own customer base. If you want to expand your customer base to reach your target group and increase sales for your store, you will need to use a marketing strategy that involves collaborating with other stores, which we call a partnership.
The advantage of this type of marketing is that it will help shorten the time it takes to expand your customer base. Just by pairing up with other stores and creating cool campaigns, your store will be more well-known. Just making exclusive products will definitely win over customers.
9. Join an event
If you want your shop to meet new customers without spending a lot of money, we recommend joining an event. Because it is a way to reach customers in an offline format that is quite effective. If you don't know where to start, you can set up a booth in a shopping mall or various festivals, such as a clothing booth or a food festival.
10. Focus on packaging Packaging is the face of the store and helps customers remember the store easily. In addition to emphasizing beauty and functionality, you should design unique and unique packaging. Customers will be impressed and come back to buy often. The more interesting your store is, the more customers you will attract. Then the store will generate sales and make a profit easily.